Trademark Resources

Class 35 Advertising, Business & Retail Services

Advertising; business management; business administration; office functions.

Explanatory Note

1. help in the working or management of a commercial undertaking, or

2. help in the management of the business affairs or commercial functions of an industrial or commercial enterprise,

as well as services rendered by advertising establishments primarily undertaking communications to the public, declarations or announcements by all means of diffusion and concerning all kinds of goods or services.


This Class includes, in particular:-the bringing together, for the benefit of others, of a variety of goods (excluding the transport thereof), enabling customers to conveniently view and purchase those goods; such services may be provided by retail stores, wholesale outlets, through vending machines, mail order catalogues or by means of electronic media, for example, through web sites or television shopping programmes;-services consisting of the registration, transcription, composition, compilation or systematization of written communications and registrations, and also the compilation of mathematical or statistical data;-services of advertising agencies and services such as the distribution of prospectuses, directly or through the post, or the distribution of samples. This Class may refer to advertising in connection with other services, such as those concerning bank loans or advertising by radio.This Class does not include, in particular:-services such as evaluations and reports of engineers which do not directly refer to the working or management of affairs in a commercial or industrial enterprise (consult the Alphabetical List of Services).
  • 350128administration of frequent flyer programs

  • 350131administration of consumer loyalty programs

  • 350095administrative processing of purchase orders

  • 350154administrative assistance in responding to calls for tenders / administrative assistance in responding to requests for proposals [RFPs]

  • 350039advertising / publicity

  • 350047advertising agency services / publicity agency services

  • 350070rental of advertising space

  • 350077advertising by mail order

  • 350087rental of advertising time on communication media

  • 350104production of advertising films

  • 350129appointment scheduling services [office functions]

  • 350130appointment reminder services [office functions]

  • 350030auctioneering

  • 350003bill-posting

  • 350125rental of billboards [advertising boards]

  • 350015book-keeping / accounting

  • 350001business management assistance

  • 350002business inquiries

  • 350017business auditing

  • 350018business management and organization consultancy

  • 350020business management consultancy

  • 350029business efficiency expert services

  • 350032business appraisals

  • 350033business investigations

  • 350036business organization consultancy

  • 350041business research

  • 350048advisory services for business management

  • 350062professional business consultancy

  • 350065business information

  • 350078business management of hotels

  • 350079business management of performing artists

  • 350105business management of sports people

  • 350115business management for freelance service providers

  • 350118business project management services for construction projects

  • 350119providing business information via a web site

  • 350124business management of reimbursement programmes for others / business management of reimbursement programs for others

  • 350136business intermediary services relating to the matching of potential private investors with entrepreneurs needing funding

  • 350006commercial information agency services

  • 350025commercial or industrial management assistance

  • 350093commercial information and advice for consumers in the choice of products and services

  • 350096commercial administration of the licensing of the goods and services of others

  • 350110provision of commercial and business contact information

  • 350114commercial intermediation services

  • 350142competitive intelligence services

  • 350080compilation of information into computer databases

  • 350100compilation of statistics

  • 350135compiling indexes of information for commercial or advertising purposes

  • 350061computerized file management

  • 350138consultancy regarding public relations communication strategies

  • 350139consultancy regarding advertising communication strategies

  • 350007cost price analysis

  • 350086data search in computer files for others

  • 350023demonstration of goods

  • 350121design of advertising materials

  • 350024direct mail advertising

  • 350008dissemination of advertising matter

  • 350028distribution of samples

  • 350026document reproduction

  • 350016drawing up of statements of accounts

  • 350063economic forecasting

  • 350012employment agency services

  • 350144financial auditing

  • 350149gift registry services

  • 350005import-export agency services

  • 350151interim business management

  • 350098invoicing

  • 350101layout services for advertising purposes

  • 350031market studies

  • 350143market intelligence services

  • 350051marketing research

  • 350106marketing

  • 350155marketing in the framework of software publishing

  • 350049modelling for advertising or sales promotion

  • 350116negotiation and conclusion of commercial transactions for third parties

  • 350140negotiation of business contracts for others

  • 350088news clipping services

  • 350076arranging newspaper subscriptions for others

  • 350013office machines and equipment rental*

  • 350084on-line advertising on a computer network

  • 350120provision of an on-line marketplace for buyers and sellers of goods and services

  • 350145online retail services for downloadable digital music

  • 350146online retail services for downloadable ring tones

  • 350147online retail services for downloadable and pre-recorded music and movies

  • 350066opinion polling

  • 350064organization of exhibitions for commercial or advertising purposes

  • 350082organization of trade fairs for commercial or advertising purposes

  • 350103organization of fashion shows for promotional purposes

  • 350152outdoor advertising

  • 350122outsourced administrative management for companies

  • 350097outsourcing services [business assistance]

  • 350113pay per click advertising

  • 350067payroll preparation

  • 350019personnel management consultancy

  • 350068personnel recruitment

  • 350009photocopying services

  • 350083rental of photocopying machines

  • 350092presentation of goods on communication media, for retail purposes

  • 350091price comparison services

  • 350085procurement services for others [purchasing goods and services for other businesses]

  • 350141promotion of goods and services through sponsorship of sports events

  • 350090psychological testing for the selection of personnel

  • 350042public relations

  • 350038publication of publicity texts

  • 350035publicity material rental

  • 350040radio advertising

  • 350133registration of written communications and data

  • 350069relocation services for businesses

  • 350108retail services for pharmaceutical, veterinary and sanitary preparations and medical supplies

  • 350153retail services for works of art provided by art galleries

  • 350071sales promotion for others

  • 350109rental of sales stands

  • 350132scriptwriting for advertising purposes

  • 350111search engine optimization for sales promotion / search engine optimisation for sales promotion

  • 350072secretarial services

  • 350046shop window dressing

  • 350043shorthand

  • 350102sponsorship search

  • 350094arranging subscriptions to telecommunication services for others

  • 350081systemization of information into computer databases

  • 350150targeted marketing

  • 350073tax preparation

  • 350123tax filing services

  • 350107telemarketing services

  • 350074telephone answering for unavailable subscribers

  • 350137production of teleshopping programmes / production of teleshopping programs

  • 350044television advertising

  • 350045transcription of communications [office functions]

  • 350022typing

  • 350027updating of advertising material

  • 350117updating and maintenance of data in computer databases

  • 350134updating and maintenance of information in registries

  • 350089rental of vending machines

  • 350112web site traffic optimization / web site traffic optimisation

  • 350127web indexing for commercial or advertising purposes

  • 350148wholesale services for pharmaceutical, veterinary and sanitary preparations and medical supplies

  • 350075word processing

  • 350099writing of publicity texts

  • 350126writing of curriculum vitae for others / writing of résumés for others